第138届广交会将于10月15日开幕，展览总面积约155万平方米。本届广交会为全球采购商提供品类齐全、物美价优、便捷高效、信誉保障的一站式贸易平台，主要特点与亮点包括：
一是参展规模更大。展位7.45万个，继续保持世界第一大展地位。参展企业数量首次突破3.2万家（出口展超3.1万家），较上届增加超1000家，首次参展企业超3300家。
二是题材结构更优。按13大类商品设置55个展区。第一期聚焦“先进制造”，除机械、五金工具、照明及电气等传统机电题材外，电子家电、新能源汽车及智慧出行、工业自动化及智能制造、新能源等题材将展示大量前沿技术与智能产品。继续设立服务机器人专区，展示我国人工智能最新发展成果。第二期主打“品质家居”，建材及家具、家庭用品、礼品装饰品三大板块展览面积均在13万平方米以上，可充分满足全球采购商采购精致家居产品的多元化选择。第三期围绕“美好生活”，展出健康休闲、玩具及孕婴童、时尚等贴合个人生活的题材，满足新兴消费采购需求。
三是展商质量更高。超3.1万家出口展参展企业均经过各地商务主管部门的评审与筛选，实力与信誉俱佳，给全球采购商提供一站式高质量、多样化的供应商选择。拥有高新技术、专精特新、单项冠军等称号的优质企业首次突破1万家，较上届增长10%，占企业总数的34%。经广交会严格评审脱颖而出的品牌展位企业共2643家。新兴产业相关题材（新能源汽车、工业自动化及智能制造、新能源、智慧生活、服务机器人、新材料及化工等）的企业4134家。服务机器人专区中具身机器人企业22家，较上届增长约47%，新引入上海智元、深圳越疆、深圳普渡等行业头部企业。
四是特色产品更多。大量创新产品将纷纷亮相。第一期产品将凸显新质生产力，展示新能源、智能网联汽车、智能制造等领域的最新成果，人形机器人、机器狗、机器人灵巧手、陪伴机器人、咖啡机器人、巡检机器人、医疗机器人、配送机器人、清洁机器人等将在服务机器人专区展出，智能家电、VR眼镜、智慧穿戴设备等产品将亮相“智慧生活”专区。第二、三期产品将突出设计创新、绿色低碳，以及个性化、定制化。广交会常态化运营线上平台，采购商既可在线下近距离观看、体验产品，也可随时通过广交会线上平台、广交会APP观展，多维度感受“中国智造”的创新活力。
五是服务更优。继续提供“提前预登记和远端办证”服务。新增与携程等商旅机构的合作，提供机票、酒店折扣优惠。全新升级智慧导视系统，为采购商提供图文并茂逛展路线。首次试点提供展位级别的导航服务，采购商点击展位即可获取路线指引及企业介绍等信息。为采购商提供逛展二维码，实现精准定位与多场景服务推荐。举办广交会音乐美食节活动，提供美食品鉴、音乐和非遗表演等增值服务。建立知识产权和贸易纠纷投诉接待站，提供便捷、高效的纠纷投诉处理服务。
六是配套活动更丰富。以采购需求为导向举办“贸易之桥”系列活动，宣传推介本届广交会新情况、新特点，助力供采双方高效对接。举办27场“好宝、好妮探广交”展示活动，开设行业专家访谈直播，推出多语种专场。举办19场主题论坛，聚焦专业行业趋势、贸易风险防控等主题内容，特别关注AI智能制造等业界热点，助力参展采购商分享高品质资讯。集中展示2025年广交会设计创新奖获奖产品，呈现技术创新、智能交互、绿色环保等行业标杆之作，展示广交会新质生产力风采。推出500余场新品发布活动，助力高效获取新产品新商机，精准把握行业趋势。
七是APP实用便捷。广交会APP作为线上平台的延伸，囊括海量展品信息，快捷搜索了解参展商的情况；使用行程规划功能提前规划观展路线，提升参会效率；浏览短视频，获取产品和展商的最新动态；通过即时沟通和贸易配对两大功能，实现参采双方的快速对接，名片交换；同时为采购商提供预登记、办证、积分礼券、现场导向等实用功能。
The 138th Canton Fair is scheduled to open on October 15, with a total exhibition scale of 1.55 million square meters. The coming session will provide global buyers with a one-stop trading platform featuring complete exhibit variety, quality products with competitive price, and convenient, efficient and reliable services. Highlights of the 138th session are as follows.
First, larger exhibition scale. With 74,500 exhibition booths, the Canton Fair remains the world’s largest fair. For the first time, the number of exhibitors exceeds 32,000 (31,000 in National Pavilion), 1,000 more than the number in the last session. Among them, over 3,300 are new exhibitors.
Second, more excellent exhibition structure. On the basis of 13 product categories, the Fair sets 55 exhibition sections. Phase 1 focuses on “advanced manufacturing”. In addition to conventional industries such as Machinery, Hardware, Tools, and Light & Electrical, a large number of cutting-edge technologies and intelligent products will be showcased in sections such as Electronics & Appliance, New Energy Vehicles and Smart Mobility, Industrial Automation and Intelligent Manufacturing, and New Energy Resources. The Service Robots Zone will be maintained at the 138th Canton Fair to display the latest development achievements of China's artificial intelligence. Phase 2 is marked by “quality home life”. Building and Furniture, Housewares, and Gifts & Decorations categories register an exhibition area of over 130,000 square meters respectively, which can fully meet the diversified demands of global buyers seeking exquisite home products. Under the theme of “better life”, Phase 3 will exhibit products from sectors of Health and Recreation, Toys & Children Baby and Maternity, and Fashion to meet the sourcing demand for new consumption.
Third, higher quality exhibitors. Over 31,000 exhibiting companies participating in National Pavilion were selected and reviewed by commerce department of different localities in China. These competitive and trustworthy suppliers can offer global buyers high-quality and diversified options in an one-stop way. Over 10,000 leading companies are national high-tech enterprises, manufacturing single champions, and specialized and sophisticated small and medium enterprises, which is 10% more than the previous session, accounting for 34% of the total. 2,643 Canton Fair brand exhibitors have stood out through rigorous evaluation. 4,134 companies are related to emerging sectors like new energy vehicles, industrial automation and intelligent manufacturing, new energy, smart life, service robots, new materials and chemical products. In Service Robots Zone, 22 companies are specializing in embodied robots, nearly 42% higher than last session. On top of that, industry leading enterprises AgiBot, Dobot and Pudu Robotics will join this zone.
Fourth, more distinctive products. Various innovative products will be unveiled. Products in Phase 1 will highlight new quality productive forces. The latest achievements in fields such as new energy resources, intelligent connected vehicles and intelligent manufacturing will be presented. Humanoid robots, robotic dogs, robotic dexterous hands, companion robots, coffee robots, inspection robots, medical robots, delivery robots, cleaning robots, etc. will be exhibited in the Service Robots Zone. Smart home appliances, VR glasses, smart wearable devices and other high-end and intelligent products will be showcased in the Smart Life Zone. Products in Phase 2 and 3 will emphasize design innovation, green and low-carbon features, as well as personalization and customization. Buyers can watch and experience products closely onsite, and also attend the Fair virtually on the online platform and the Canton Fair APP at any time to feel the innovative vitality of “Intelligent Manufacturing in China” from multiple dimensions.
Fifth, better services. The Fair continues to offer pre-registration and badge application at alternative registration offices. In collaboration with C trip and other business trip agencies, the Fair offers discounts of flight tickets and hotels. The smart navigation system has been updated to show buyers route with image guide. For the first time, the Fair pilots the navigation service at booth level. Once a buyer selects the target booth, the route and company information will be shown on the screen. Buyers can also scan the QR code across the Complex to identify current location and browse various services and guidance. The Canton Fair Music and Cuisine Festival will be held to provide value-added services such as fine cuisine, music performances and intangible cultural heritages shows. Moreover, Canton Fair Complaint Station for IPR and Trade Dispute will deal with relevant issues in a convenient and efficient way.
Sixth，more diverse supporting activities. Focusing on sourcing demands, “Trade Bridge” matchmaking events will be staged to show the new features of the 138th Canton Fair, and facilitate efficient matchmaking between exhibitors and buyers. 27 “Discover Canton Fair with Bee and Honey” activities will be rolled out with highlights including industrial experts live interview and episodes in languages other than English. Covering industry trends as well as trade risk prevention and control, 19 industry forums will put emphasis on hot topics like AI-empowered intelligent manufacturing to provide high-quality information on economy and trade for exhibitors and buyers. The 2025 CF Award-winning products will be displayed to present industry leaders marked by innovative technology, smart interaction, and eco-friendly elements as vivid examples of new quality productive forces at the Fair. Moreover, over 500 Canton Fair New Collection product-release activities will be carried out to help buyers gain insights of new products and business opportunities efficiently, and capture the latest market trends precisely.
Seventh, practical and convenient APP. As an extension of the online platform, the Canton Fair APP encompasses a vast amount of exhibits information and allows quick search to better understand exhibitors. It can help buyers plan exhibition routes in advance, thus improving attendance efficiency. Browsing short videos helps buyers get the latest updates of products and exhibitors. Two major functions -Instant Messaging and Trade Matching enable buyers to engage in quick matchmaking with exhibitors and exchange business cards. The APP also provides practical functions for buyers such as pre-registration, buyer badge application, points and vouchers, and onsite guidance.